The heart of this work.
What Senterpoint stands for.
At their very core, associations exist to bring people together around something they all care about. That purpose remains steady even when member expectations, technology, and culture shift around you. Senterpoint Strategies was created to help associations get centered around what matters, and make thoughtful decisions about how to best navigate change and seize opportunities.
As believers in the power of technology, Senterpoint Strategies also works with agencies and technology firms who want a deeper understanding of associations, how leaders make decisions, and how their solutions can support the mission-advancing work of associations and nonprofits.
Senterpoint services
Get centered. Move forward.
Strategic Focus Session
A practical strategy session to help association leaders sort priorities and shape a plan of action.
This session is designed for associations that need help identifying their next steps, clarifying what supports member value, or determining which digital tools or ideas are worth pursuing.
This intensive is a fit for organizations that want support with association strategy, member value, and/or digital transformation without getting lost in a long planning process.
Fractional CMO for Associations
Ongoing executive-level marketing and communications leadership.
Senterpoint partners with associations that want to strengthen their marketing, update their communications, and improve member engagement. Many organizations need strategic marketing leadership but do not need a full-time CMO. This model gives you guidance, structure, and direction that supports your staff and your mission.
Topics often include association marketing strategy, branding, advocacy campaigns, communications planning, membership value communication, attendee acquisition, digital engagement, along with team and technology considerations that support these goals.
Association Insight Session
For agencies and partners.
Strategic advisory for agencies, SaaS companies, and partners who want to understand and better support associations.
This engagement digs in to how association leaders make decisions, how boards influence direction, and why member value shapes the buying process. As an association supplier, it will help you uncover ways to position you tools and services in ways that align with real association needs.
If you work with association clients and want to improve your messaging, positioning, or understanding of the association decision-making process, this session is for you.
Why organizations work with Senterpoint
Who I partner with:
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Association CEOs and Executive Directors
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Senior leadership teams
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Boards looking for stronger alignment
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Marketing, communications, and membership teams
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Agencies and firms serving the association market
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Technology partners expanding into association space
About Senterpoint Strategies
On point strategy, shaped by decades of real-world experience.
I started Senterpoint Strategies to help associations move forward with purpose in a world that does not always make it easy to do so. Associations exist to bring people together around something they care about and to make that shared interest stronger than any one person could make it alone. That work matters to me.
My background includes more than two decades of strategic communications, branding, and leadership roles inside the association and nonprofit world. I understand the pace, the politics, the member expectations, and the importance of staying connected to the mission while adapting to new tools and ideas.
I also work with agencies and partners who support associations and want a clearer view of how decisions get made and where their solutions fit. When everyone understands their role, the work gets better for everyone involved.
Senterpoint Strategies reflects what I value most: practical guidance, honest conversations, and a focus on the next step that will make the greatest difference for your organization.
Let's chat.
Use this form to share what’s on your mind, and let’s explore how we can bring clarity to your brand and direction to your strategy. Together, we’ll keep your organization on point and moving forward.